Page 242 - Cyberculture and New Media
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Seppo Kuivakari                    233
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                             immediacy  seems  guarantee  the  notion  that  in  the  spoken  word  we  know
                             what we mean, mean what we say, say what we mean, and know what we
                             have said. Derrida has termed this belief in the self-presentation of meaning
                             “logocentrism” from the Greek word Logos (meaning speech, logic, reason,
                             the  Word  of  God).  Writing,  on  the  other  hand,  is  considered  by  the
                             logocentric  system  to  be  only  a  representation  of  speech,  a  secondary
                             substitute designed for use only when speaking is impossible. Writing is thus
                             a second-rate activity that tries to overcome distance by making use of it: the
                             writer puts his thought on paper, distancing it from himself, transforming it
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                             into something that can be read by someone far away.
                                     Responding  to  the  constraint  of  an  originary  programmation  –  in
                             fine, the Platonic determination of being as eidos/idea, and therefore of being
                             as  the  fundamental  tupos,  or  repeating  formula,  of  a  transcendental
                             production – the epoch of onto-theology is nothing other than the epoch of
                             the  bestowal  of  (the)  meaning  (of  being,  of  existing)  through  figures.  And
                             this means, most decisively, through the figure of man, the figure of a human
                             tupos determined as the subjectum or as the Subject of meaning. It is in this
                             sense that, following Derrida’s analyses in “The Ends of Man”, also Philippe
                             Lacoue-Labarthe and Jean-Luc Nancy will speak of what completes itself is
                             the  discourse  of  the  actualisation  of  the  genre  of  the  human.  It  is  this
                             actualisation, and hence exhaustion, of the human as the absolute figure of
                             meaning that Lacoue-Labarthe and Nancy identify as the figural completion
                             of  metaphysics.  Distinguishing  themselves  from  Martin  Heidegger,  they
                             insist  upon  the  figure  not  as  the  metaphysical  echo  of  a  more  originary
                             experience of being, but being itself as an original mimeme; as the mark of an
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                             originary fiction at the heart of metaphysics.
                                     Derrida challenges the metaphysical assumption of an original unity
                             of  meaning  and  being  in  discourse  and  suggests  means  of  introducing  the
                             effects  of  passion,  irony,  and  ambiguity  into  the  semiotic  study  of
                             representation.  He  thus  enables  us  to  locate  the  limitations  of  (Saussurian)
                             sign theory. Deconstruction is Derrida’s term for the critical manoeuvre that
                             reveals the moment of negation inscribed in any notion of presence, including
                             the presence of the subject to consciousness as the condition of possibility of
                             meaning, the presence of signifier to signified, and the presence of reality to
                             perception. Deconstruction calls into question metaphysical hierarchies that
                             allow  self-presence,  meaning,  and  reality  supposedly  to  transcend  the
                             moment of their inscription in representations. Derrida argues that because
                             metaphysical philosophy defines being with reference to its other (nonbeing),
                             the meaning of discourse with reference to its negation in graphic notation,
                             and  reality  in  terms  of  its  capacity  to  be  copied  in  representations,  then
                             nonbeing,  writing,  and  representation  can  no  longer  be  considered
                             supplements to an original reality or perversions of an original closure of the
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