Page 114 - Democracy and the Public Sphere
P. 114

Mediations: From the Coffee House to the Internet Café  109

                                  through the blizzards of cultural and social detritus to the promised
                                  land of ‘content’ or of ‘community’ with like-minded others.
                                    Of course, the problems of information overload in the digital
                                  mediascape are only the corollary of an obscure and complex society
                                  that is impossible to grasp in its totality. That is why, to reiterate a
                                  point made in the previous section, a key task for the democratic
                                  imagination is to think through how the expert systems of mediation
                                  on which we depend – even in the context of interactive and dialogic
                                  media – might become more accountable and diverse, and not simply
                                  be transcended. Even something so ostensibly unfettered by corporate
                                  logic as the Indymedia.org network of collaborative, alternative,
                                  grassroots news production provides a good case in point here. This is
                                  precisely the kind of institutional experiment that, on the one hand,
                                  challenges both the ideological frameworks and the methodologies
                                  and organisational structures of the dominant providers (such as CNN
                                  or BBC Online) yet, on the other hand, still demands both internal
                                  and external scrutiny of its editorial and organisational practices, its
                                  codes and conventions, precisely as it acquires the cachet of a major,
                                  alternative institution – a system – to which more and more citizens
                                  look for guidance and insight.
                                    A second keyword for the digital age has been ‘convergence’, a
                                  promissory vision of telecommunications, computing and the cultural
                                  industries merging into a seamless web of information, entertainment
                                  and communication glued together by the universal language of
                                  binary digital code. All sorts of technical and economic obstacles
                                  have kept the dream (and, for some, the nightmare) of seamless
                                  convergence in the realm of ‘vapourware’. Yet we have witnessed
                                  an unprecedented ‘networking’ of the mediascape with the rise of
                                  digital technologies, ranging from the hyperlinked synergies pursued
                                  by the cultural industries to the themed threads of the news sites
                                  and discussion forums: Dan Schiller has effectively shown how the
                                  digital mediascape can be read as the latest achievement of an always
                                  already ‘hyperlinked’ consumer culture that works to nudge citizens
                                  ceaselessly along commodity networks, motivating them with the
                                  knowledge (and inducing the anxiety) that there is always more
                                                   45
                                  and better to be had.  The dystopic take on digital convergence is

                                  that fulfilment of a Baudrillardian nightmare: the proliferation of
                                  fractured but self-sufficient simulacra in which, as consumer–citizens

                                  logged into our bespoke networks, ears plugged with headphones or
                                  glued to the cell phone, eyes trained on ‘me screens’ (whose function

                                  is, precisely, to screen), we find ourselves relieved of the requirement







                                                                                        23/8/05   09:36:11
                        Goode 02 chap04   109
                        Goode 02 chap04   109                                           23/8/05   09:36:11
   109   110   111   112   113   114   115   116   117   118   119