Page 2 - Design for Environment A Guide to Sustainable Product Development

Endorsements for Design for Environment
“With all the recent talk about green technology and green jobs, Joseph Fiksel’s
book could not come at a better time. If your goal is to design and develop environ-
mentally sustainable products that also drive shareholder value, then this book is
a must read.”
—Stuart Hart, S.C. Johnson Chair in
Sustainable Global Enterprise, Cornell University
Author, Capitalism at the Crossroads
“Design for Environment shows clearly that aligning green design with innovation
not only is possible, but is essential to remaining competitive in our brave new
economy. This should be required reading for anyone who wants to understand
how to design for today’s consumer—and tomorrow’s.”
—Joel Makower, Executive Editor, GreenBiz.com
Author, Strategies for the Green Economy

“A must read for all practitioners of a Design for Environment approach. This book
makes the most compelling case yet for taking a more integrated and holistic
approach to DFE—the bottom line! Green initiatives must increase profitability to
be truly sustainable, and Dr. Fiksel provides the blueprint for how global com-
panies are enhancing profits and winning in the marketplace by designing their
way to competitive advantage.”
—Jim Lime, Vice President, Environment, Health & Safety
ConAgra Foods

“Dr. Fiksel has developed a comprehensive and inspiring guide that provides a
powerful case for integration of environmental principles into product develop-
ment. Design for Environment is essential reading for any organization putting DFE
into practice.”
—Ken Strassner, Vice-President, Global Environment,
Safety, Regulatory and Scientific Affairs
Kimberly-Clark Corporation
“Dr. Fiksel ‘hits the nail on the head’ with this practical and informative approach to
life-cycle design and management. A must read to help you achieve both exceptional
environmental stewardship and exceptional business results.”
—Joe Allen, General Manager and Director of Sustainable Development
Caterpillar Remanufacturing Division

“The book offers important industry perspectives on how companies develop and
design innovative solutions to complex environmental and societal challenges. It
goes well beyond theory, offering case studies with quantifiable results that illustrate
how companies can save money while improving the environment and helping local
communities. It shows how companies of all types are using resources more
efficiently, sometimes by teaming up with other industries, to achieve results that
balance the triple bottom line of people, planet, and prosperity. This richly detailed
study should be of great interest to industry leaders, policymakers, scholars, and
students alike. We are all fortunate to have Joseph Fiksel working on sustainable
development.”
—Andy Mangan, Executive Director
U.S. Business Council for Sustainable Development