Page 134 - Design for Six Sigma a Roadmap for Product Development

Design for Six Sigma Deployment 109

DFSS deployment will shake many guarded and old paradigms.
People’s reaction to change varies from denial to pioneering, passing
through many stages. In this venue, the objective of the black belt is to
develop alliances for his/her efforts as (s)he progresses. We depict the
different stages of change in Fig. 4.1. The stages are linked by what is
called the “frustration curves.” We suggest that the black belt draw
such a curve periodically for each team member and use some or all of
the strategies below to move his/her team members to the positive
side, the “recommitting” phase.
There are several strategies for dealing with change. To help deceler-
ate (reconcile), the black belt needs to listen with empathy, acknowledge
difficulties, and define what is over and what isn’t. To help phase out the
old paradigm and reorient the team to the DFSS paradigm, the black
belt should encourage redefinition, utilize management to provide struc-
ture and strength, rebuild sense of identity, gain sense of control and
influence, and encourage opportunities for creativity. To help recommit
(accelerate) the team in the new paradigm, the black belt should rein-
force the new beginning, provide a clear purpose, develop a detailed
plan, be consistent in the spirit of Six Sigma, and celebrate success.

Decelerate Stop Accelerate

Denial Harvest
alliance
Communicate

Anger/
Planning
anxiety
Old paradigm
loss
Fear

Frustration

Old
Paradigm Uncertainty Acceptance
Figure 4.1 The “frustration curve.”