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Notes 311

22 World Bank Group, “Economy Rankings,” www.doingbusiness.org/
EconomyRankings/ (last accessed January 13, 2007).
23 Thomson Banker, Thomson Financial, accessed May 2007.
24 Saudi Arabian General Investment Authority, “The Foreign
Investment Act: Statute for the General Investment Authority,
Executive Rules,” www.sagia.gov.sa/Downloads/Pub/Act%20-
%20English.pdf (accessed December 26, 2006).
25 “Report of the Working Party on the Accession of the Kingdom of
Saudi Arabia, Addendum: Part II—Schedule of Specific
Commitments in Services, List of Article II MFN Exemptions,”
WT/ACC/SAU/61/Add.2, November 1, 2005.
26 Free zones are discussed in greater depth in Chapter 3 of this book.
27 DIFC marketing presentation, www.fsc.bg/events/proqvi/
prezentacii/DIFC%20Presentation%20-%20General%2029%
20JUN%202006.pdf.

CHAPTER 6
1 Matt Blackborn, CEO of Publicis Group Media, quoted in Christiana
Passariello, “Chic Under Wraps: Elle’s Middle Eastern Edition
Balances Fashion and Tradition; Wearing Designer Labels Indoors,”
Wall Street Journal, June, 20, 2006.
2 Quoted in “Strategic Brand Management,” www.etstrategicmarketing.
com/smNov-Dec1/stra_brand_br2.htm (last accessed May 14, 2007).
3 Research team photograph, December 2006.
4 Sprite’s case is especially interesting, as the Arabic language has no “P”
sound. Therefore the company’s logo reads—and is often pronounced—
as “Sbrite.” The same phenomenon leads to “Bebsi” and “bizza.”
5 Translations by author.
6 Kiran Karande, K. Al-Murshidee, and F. Al-Olayan, “Advertising
Standardization in Culturally Similar Markets: Can We Standardize
All Components?”International Journal of Advertising 25, no. 4 (2006):
489–512.
7 F. S. Al-Olayan, and K. Karande, “A Content Analysis of Magazine
Advertisements from the United States and the Arab World,”
International Journal of Advertising 29, no. 3 (2000): 69–82.
8 “Chic Under Wraps: Elle Magazine Launches Middle East Edition,”
Wall Street Journal, June 20, 2006, online.wsj.com/article/
SB115075929382184604.html?mod=todays_us_marketplace.
9 Research team interview with marketing executive, Saudi Arabia,
March 2007.