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PART2
BUSINESS STRATEGIES
FOR E LECTR O NIC C OMMERCE
CHAPTER 3
Selling on the Web, 117
CHAPTER 4
Marketing on the Web, 173
CHAPTER 5
Business-to-Business Activities: Improving Efficiency
and Reducing Costs, 227
CHAPTER 6
Social Networking, Mobile Commerce, and Online
Auctions, 269
CHAPTER 7
The Environment of Electronic Commerce:
Legal, Ethical, and Tax Issues, 313
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