Page 33 - Electronic Commerce

Chapter 1

8

Business processes
that support selling and
purchasing activities
Business-to-business
electronic commerce

Business-to-consumer
electronic commerce Learning
Cengage

2015
©
FIGURE 1-1 Elements of electronic commerce

The large oval in Figure 1-1 that represents the business processes that support selling
and purchasing activities is the largest element of electronic commerce.
Some researchers define a fourth category of electronic commerce, called consumer-
to-consumer (or C2C), which includes individuals who buy and sell items among
themselves. For example, C2C electronic commerce occurs when a person sells an item
through a Web auction site to another person. In this book, C2C sales are included in the
B2C category because the person selling the item acts much as a business would for
purposes of the transaction.
Finally, some researchers also define a category of electronic commerce called
business-to-government (or B2G); this category includes business transactions with
government agencies, such as paying taxes and filing required reports. An increasing
number of states have Web sites that help companies do business with state
government agencies. In this book, B2G transactions are included in the discussions of
B2B electronic commerce. Figure 1-2 summarizes these five categories of electronic
commerce.

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