Page 80 - Electronic Commerce

Introduction to Electronic Commerce

Required:
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1. Conduct a SWOT analysis for the new Hal’s Woodworking online business. You can use
the information in the case narrative, your personal knowledge of the retail hardware and
tool industry, and information you obtain by following the Web Links or doing independent
searches of the Web as you conduct your analysis. You should create a diagram similar to
Figure 1-12 to summarize your SWOT analysis results.
2. Based on your SWOT analysis, write a report of about 400 words that includes a summary
of your assumptions and a list of recommendations for Hal’s Woodworking. The recom-
mendations should be specific and should address the content that the Web site should
include, the features that Hal should make available on the site, and how Hal’s Woodwork-
ing might overcome any of the weaknesses or threats you identified in the SWOT analysis.
Note: Your instructor might assign you to a group to complete this case and might ask you
to prepare a formal presentation of your results to your class.

For Further Study and Research

Bannan, K. 2006. “Lost in Translation,” BtoB, June, 91(7), 21–23.
Barnes, J. 2013. “Global Smartphone Sales Overtake Feature Phones for First Time,” Mobile
News, August 15. (http://www.mobilenewscwp.co.uk/2013/08/15/global-smartphone-sales-
overtake-feature-phones-for-first-time/)
Berthon, P., L. Pitt, D. Cyr, and C. Campbell. 2008. “E-readiness and Trust: Macro and Micro
Dualities for E-commerce in a Global Environment,” International Marketing Review, 25(6),
700–714.
Bodeen, C. 2004. “China Shuts Down Internet Blogs,” Salon.com, March 19. (http://www.salon
.com/news/wire/2004/03/19/blogs2/index.html)
Boles, C. and S. Morrison. 2007. “Yahoo Settles Suit Over Jailed Chinese Dissidents,” The Wall
Street Journal, November 14, A2.
Buckley, C. 2013. “Formal Arrest of Advocate Is Approved by China,” The New York Times,
August 24, A9.
Business Insider. 2012. “Why Mobile Commerce Is Set to Explode,” December 28. (http://www
.businessinsider.com/bii-report-why-mobile-commerce-is-set-to-explode-2012-12)
Castells, M. 1996. The Rise of the Network Society. Cambridge, MA: Blackwell.
Chen, T. and V. Wang. 2010. “Web Filtering and Censoring,” Computer, 43(3), March, 94–97.
Coase, R. 1937. “The Nature of the Firm,” Economica, 4(4), November, 386–405.
Cohn, M. 2001. “China Seeks to Build the Great Firewall,” The Toronto Star, July 21, A1.
Collett, S. 1999. “SWOT Analysis,” Computerworld, 33(29), July 19, 58.
Columbus, L. 2013. “Getting a Head Start on Five Factors Reshaping E-commerce,” Forbes,
March 23 (http://www.forbes.com/sites/louiscolumbus/2013/03/23/getting-a-head-start-on-
five-factors-reshaping-e-commerce/)
Computerworld. 2001. “Autopsy of a Dot Com,” January 19. (http://www.computerworld.com/cwi/
story/0,1199,NAV47_STO56616,00.html)
Correia, J. and G. Alvarez. 2013. Market Insight: Three Compelling Reasons to Update Your
E-commerce Product Strategy. Stamford, CT: Gartner.

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