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                E-MAIL                                           accounting standards (GAAP) while earnings manage-
                                                                 ment does so within GAAP. (Technically, fraud requires
                SEE Electromic Mail
                                                                 scienter—proof of an intent to injure. It is a legal determi-
                                                                 nation, and would be subject to an analysis of all sur-
                                                                 rounding circumstances.)
                EARNINGS
                MANAGEMENT                                       INTENSIFIED PRESSURES FOR
                                                                 EARNINGS MANAGEMENT
                Earnings management is the practice of inappropriately
                managing the earnings number reported in the company’s  In a landmark 1998 speech, the then chairman of the
                income statement, and is quite different from the process  SEC, Arthur Levitt, Jr., said:
                of managing the company’s underlying business.  The  While the problem of  earnings management is
                Panel on Audit Effectiveness, established by the Public  not new, it has swelled in a market that is unfor-
                Oversight Board in response to a concern expressed by the  giving of companies that miss their [earnings] esti-
                Securities and Exchange Commission (SEC), found no  mates. I recently read of one major U. S. company
                single definition of the term, but cited several examples,  that failed to meet its so-called “numbers” by one
                including this from attorney Michael R. Young:      penny and lost more than six percent of its stock
                                                                    value in one day.… the different pressures and
                   There are two types of managed earnings. One     expectations placed by, and on, various partici-
                   type is simply conducting the business of the    pants in the financial community appear to be
                   enterprise in order to attain controlled, disci-  almost self-perpetuating.
                   plined growth. The other type involves deliberate
                   manipulation of the accounting in order to create  Also in that speech, the chairman suggested this slip-
                   the  appearance of controlled, disciplined growth  pery slope:
                   when, in fact, all that is happening is that
                   accounting entries are being manipulated [italics  • Analysts ask managements of the companies they
                   in original]. (Panel on Audit Effectiveness, 2000)  follow for guidance, as they project future earnings
                                                                    for the company and projections are influential in
                   In an interesting overview article, Patricia Dechow
                                                                    analysts’ recommendations.
                and Douglas Skinner suggested that there is a fine distinc-
                tion between fraudulent accounting and earnings manage-  • Investors use those research reports in their deci-
                ment: Both involve the intent, by reporting management,  sions.
                to distort their company’s earnings picture, but fraudulent  • The management people running those companies
                accounting does so by violating generally accepted  try to meet the analysts’ earnings projections to (i)


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