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             Finance


             ISSUES IN APPLIED CORPORATE                      inputs. How is the cash-flow stream estimated from pres-
             FINANCE AND VALUATION                            ent data? More important, are current and past dividends,
             Estimation of the Cost of Capital. In recent decades, the-  earnings, or cash flows the best indicators of that stream?
             oretical breakthroughs in such areas as portfolio diversifi-  These pragmatic issues determine which model should be
             cation, market efficiency, and asset pricing have converged  used. Although the dividend model is easy to use, it pres-
             into compelling recommendations about the cost of capi-  ents a conceptual dilemma. Finance theory says that divi-
             tal to a corporation. The cost of capital is central to mod-  dend policy is irrelevant. The model, however, requires
             ern finance, touching on investment and divestment  forecasting dividends to infinity or making terminal value
             decisions, measure of economic profit, performance  assumptions. Firms that currently do not pay dividends
             appraisal, and incentive systems. Each year in the United  are a case in point. Such firms are not valueless. In fact,
             States, corporations undertake more than $500 billion in  high-growth firms often pay no dividends, because they
             expenditures, so how firms estimate the cost is not a triv-  reinvest all funds available to them. When firm value is
             ial matter. A key insight from finance theory is that any  estimated using a dividend discount model, it depends on
             use of capital imposes an opportunity cost on investors;  the dividend level of the firm after its growth stabilizes.
             namely, funds are diverted from earning a return on the  Future dividends depend on the earnings stream the firm
             next-best equal risk investment. Since investors have  will be able to generate. Thus, the firm’s expected future
             access to a host of financial market opportunities, corpo-  earnings are fundamental to such a valuation. Similarly,
             rate use of capital must be benchmarked against these cap-  for a firm paying dividends, the level of dividends may be
             ital market alternatives. The cost of capital provides this  a discretionary choice of management that is restricted by
             benchmark. Unless a firm can earn in excess of its cost of  available earnings. When dividends are not paid out, value
             capital, it will not create economic profit or value for  accumulates within the firm in the form of reinvested
             investors. A recent survey of leading practitioners reported  earnings. Alternatively, firms sometimes pay dividends
             the following best practices:                    right up to bankruptcy. Thus, dividends may say more
                                                              about the allocation of earnings to different claimants
              • Discounted cash flow (DCF) is the dominant    than valuation. All three DCF approaches rely on a meas-
                investment-evaluation technique               ure of cash flows to the suppliers of capital (debt and
              • Weighted average cost of capital (WACC) is the  equity) to the firm. They differ only in the choice of meas-
                dominant discount rate used in DCF analyses   urement, with the dividend approach measuring the cash
                                                              flows directly and the others arriving at them in an indi-
              • Weights are based on market, not book, value mixes
                                                              rect manner. The free cash-flow approach arrives at the
                of debt and equity
                                                              cash-flow measure (if the firm is all-equity) by subtracting
              • The after-tax cost of debt is predominantly based on  investment from operating cash flows, whereas the earn-
                marginal pretax costs, as well as marginal or statu-  ings approach expresses dividends indirectly as a fraction
                tory tax rates                                of earnings.
              • The capital asset pricing model (CAPM) is the
                dominant model for estimating the cost of equity  The Capital Asset Pricing Model. This is a set of predic-
                                                              tions concerning equilibrium expected returns on risky
             Discounted Cash Flow Valuation Models. The parame-  assets. Harry Markowitz established the foundation of
             ters that make up the DCF model are related to risk (the  modern portfolio theory in 1952. The CAPM was devel-
             required rate of return) and the return itself. These mod-  oped twelve years later in articles by William Sharpe, John
             els use three alternative cash-flow measures: dividends,  Lintner, and Jan Mossin. Almost always referred to as
             accounting earnings, and free cash flows. Just as DCF and  CAPM, it is a centerpiece of modern financial economics.
             asset-based valuation models are equivalent under the  The model provides a precise prediction of the relation-
             assumption of perfect markets, dividends, earnings, and  ship that we should observe between the risk of an asset
             free cash-flow measures can be shown to yield equivalent  and its expected return. This relationship serves two vital
             results. Their implementation, however, is not straightfor-  functions. First, it provides a benchmark rate of return for
             ward. First, there is inherent difficulty in defining the cash  evaluating possible investments. For example, if one is
             flows used in these models.  Which cash flows and to  analyzing securities, one might be interested in whether
             whom do they flow? Conceptually, cash flows are defined  the expected return we forecast for a stock is more or less
             differently depending on whether the valuation objective  than its “fair” return given its risk. Second, the model
             is the firm’s equity or the value of the firm’s debt plus  helps one to make an educated guess as to the expected
             equity. Assuming that one can define cash flows, one is left  return on assets that have not yet been traded in the mar-
             with another issue. The models need future cash flows as  ketplace. For example, how does one price an initial pub-


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