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Chapter 9 • Organizational Change and Business Process Reengineering 261

Exercises

1. Research two recent ERP implementations and 2. Research two ERP implementations (i.e., one that
compare and contrast the organizational structure used BPR as a part of the implementation and one
with the level of implementation success (i.e., that did not), and then determine how well each com-
meeting vision and goals). pany met the vision and goals of the implementation.

Review Questions

1. What are the steps in business process reengineering? 6. Why is change management critical to the success
2. Why is BPR important in an ERP implementation? of a project from the beginning?
3. What does the organizational project manage- 7. What is usually the critical path of an ERP imple-
ment maturity model do for a company’s ERP mentation?
implementation? 8. What is the role of the cross-functional lead in an
4. What are the steps involved in OPM3? ERP implementation?
5. What is the role of the project management office
in an ERP implementation?

Discussion Questions

1. Discuss the need to have a strong rationale for moving 3. Discuss how project accountability is created with-
from a legacy system to an integrated ERP system. in the project and within the company.
2. Describe the steps involved in business process re
engineering and how they are closely linked to
ERP implementation.

CASE 9-2
Real-World Case
Nike ERP Implementation

BACKGROUND 39
Nike was founded in 1964 by Bill Bowerman and Phil Knight in Beaverton, Oregon. It
began as Blue Ribbon Sports (BRS). In 1972, BRS introduced a new brand of athletic
footwear called Nike, named for the Greek winged goddess of victory.
The company employs 26,000 staff around the world with revenues in fiscal year
2005 of $13.7 billion. It has facilities in Oregon, Tennessee, North Carolina, and the
Netherlands with more than 200 factory stores, a dozen Nike women stores, and more than
100 sales and administrative offices.
Its subsidiaries include Cole Haan Holdings, Inc., Bauer Nike Hockey, Hurley
International LLC, Nike IHM, Inc., Converse Inc., and Execter Brands Group LLC. As of
(continued)

39 www.nike.com (accessed May 2005).