Page 186 - Everything I Know About Business I Learned

Everything I Know About Business I Learned at McDonald’s

Lesson Learned

There are many creative ways to communicate, on all levels.
Here is a partial list of some types of events and media that
companies use and suggestions for effective ways to
communicate with them; they can be adapted for almost any
organization:

Newsletters: state-of-the-company presentations

Storytelling: an open-door environment
Retreats: advisory boards

Rap sessions: staff blogs

Podcasts: performance appraisals
Town hall meetings: quotations
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Social activities: informal conversations
Dinners, lunches, breakfasts: use of humor

Letters; e-mail, and snail mail: video or CD messages

Ceremonies: nonverbal communication
Meetings with agendas: focus group sessions

“Windshield time”: what we at McDonald’s commonly
referred to as one-on-one time in a car with an individual
out in the field touring restaurants

Impact of Technology
In today’s era of increased technology, are we really communi-
cating better? With the advent of virtual offices, e-mail, personal
digital assistants (PDAs), teleconferencing, and individuals