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Recognition
store, and vendor level. And the strategy has served McDonald’s
well, enabling it to choose from within for its top positions.
Organizations that develop recognition programs to reward out-
standing efforts will have a full roster of its most important
resources—their people.
Key Learnings
✔ Build a culture steeped in recognition to reward standout
employees and teams, consistently and with clear reasoning.
✔ Train everyone at the company to acknowledge exceptional
performance, on the spot. Make it a part of the job to contin-
ually praise performance.
✔ Rewards don’t have to be costly; employees will appreciate a
handwritten note from the top boss or a handshake that
accompanies the words “nice job.”
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✔ Public praise singles out top performers and makes them an
example before their peers; it works wonders. Simple ceremo-
nies in the office can be very effective.
✔ Devote a public space at your company for special awards that
honor top performers and devoted employees. Keep it current
and respectful of the heritage of excellence within the
organization.
✔ Make awards meaningful, whether they are promotions,
opportunities, or plaques distributed at the holiday gala. Carry
out the rituals in a way that’s first class.
✔ Develop a feeling of family by including spouses whenever
possible in the celebration and recognition.
✔ Ensure that recognition programs are alive and well at your
organization by putting in place a specific budget each year
for these events and activities.