Page 200 - Executive Warfare
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EXECUTIVE W ARF ARE



         embarrass the people at the top. In any case, if you have a sense that there’s
         an important chit sitting around somewhere, don’t get a case of the stu-
         pids and mess with the vendor for the sake of messing with him.




                              SHARKS AFTER CHUM
         Now let’s talk about vendors who are not already ensconced in your area
         but are lobbying for your business through your bosses.
            Your bosses are generally far away from purchasing decisions at this
         level, and most will claim that they don’t want to be involved. But their
         psychology is quite interesting. Most of the top executives I know miss
                                       being hands-on. They miss being able to
                                       see immediate change. So, when a very
                 EXPECT TO BE          smooth, smart lawyer, advertising exec-
                 SIDESWIPED BY         utive, or software consultant says to a
                 VENDORS ALL THE       CEO, “Pete, we can save you $5 million
                 TIME.                 if you consolidate your business with
                                       us,” the CEO finds it very tempting to
                                       interfere.
            So expect to be sideswiped by vendors all the time. And the bigger your
         organization is and the broader your responsibilities are, the more often
         this is going to happen.
            If you decide that you don’t want a particular vendor favored by one of
         the big bosses, presumably you have a legitimate reason: They’re too
         expensive, or they don’t have the right expertise. Understand, however,
         that whatever your reason is, it will not make this vendor cease pounding
         away at your bosses.
            If your reason is simply that you want to own your own territory, you
         may well wind up resisting something that’s smart just to be territorial.
         I’ve seen ambitious people make this mistake many times. They hold the
         fact that a vendor is connected against them when the vendor is very good
         and might actually help their careers.



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