Page 244 - Executive Warfare

EXECUTIVE W ARF ARE

So we wanted our employees to know that if you had John Hancock on
your résumé, it would be impressive to future employers. And everything
we did to enhance our image, from our community relations to our
Olympics sponsorship, was intended to inspire pride in anybody who
could say, “I worked at John Hancock.”
This wasn’t quite as lofty a goal as “Don’t be evil” or “Answer society’s
unmet needs.” But I like to think we succeeded—and had a better busi-
ness for it.

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