Page 5 - Executive Warfare

dynamics. With advice and examples of how to dif-
ferentiate one’s personal brand—clearly his area
of expertise—D’Alessandro warmly and wittily
conveys practical experience, along with his self-
effacing skepticism of touchy-feely corporate
platitudes.”
—The Miami Herald

“…It turns out that all of us have personal brands,
and we need to manage them with the same care
and energy Fortune 500 firms bring to the task. This
is the message of Career Warfare, the latest how-to
book by David D’Alessandro. D’Alessandro’s books
are short, with plenty of attitude. His last book was
called Brand Warfare. The repetition of the word
‘warfare’ is not an accident. For D’Alessandro, the
business world is a dangerous place.At any time you
can step on a land mine and blow up your career.”
—Knight Ridder News Service

“D’Alessandro is far and away the most unusual top
executive in town. In a world where you are sup-
posed to tend to the bottom line and stick to the safe
center, D’Alessandro was not afraid to be as loud as
the loud ties he wears. When Boston janitors went
on strike, he was the first to speak up for them.Very
early on he wrote an opinion piece calling on Car-
dinal Bernard Law to quit. The fact that he helped
bail out the Boston Marathon by underwriting it