Page 128 - Marky Stein - Fearless Career Change_ The Fast Track to Success in a New Field (2004)

Fearless Career Change

has become an entrepreneur (self-employed) with what is some-
times known as a portfolio career (a career having several avenues of
income). He is an independent contractor for the outplacement
company, he earns income from his private career coaching prac-
tice, and he is sometimes paid to lead seminars for church, school,
and professional organizations.
If you are planning on becoming a successful consultant like
Tom, I suggest that you read The Consultant’s Guide to Publicity by
Reece Franklin.* It will show you how to become well known in
your field with a minimum monetary investment.

If you want to “brand” yourself as a consultant
with a national or worldwide reputation in your
field, there is no better way than to write a book
and/or get quoted as an expert in major
newspapers and magazines.

Also, Dan Janal, who has a Web site at www.prleads.com, is a
fantastic resource to get you started on getting quoted by the best
newspapers and creating the expert image that is so important if you
are to attract business and be a leader in your profession.
Here’s a review of Tom’s fearless career change strategies:

1. Transferable talents Yes HR concerns itself with mat-
ters of jobs and employment
2. On-the-job training No
3. Strategic education No
4. Short-term education Yes He took a paid two-day in-
house seminar.
5. Internship Yes He did a paid four-day intern-
ship.
6. Volunteering No

*Reece Franklin, The Consultants’s Guide to Publicity, How to Make a Name for Yourself by
Promoting Your Expertise, Wiley, New York, 1996.

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