Page 225 - Marky Stein - Get a Great Job When You Don't Have a Job-McGraw-Hill (2009)
P. 225

Get a Great Job When You Don’t Have a Job


             I bet you’re in front of a computer just about now and ready to
             launch the hunt! Let’s pick a relatively easy company to research
             first, such as a large Fortune 500 company.


                                 Company Web Sites

             Almost every large company has a Web site (usually www.their-
             companyname.com). Many medium and very small (even one-
             person) companies also have a presence on the Web. The key is
             finding them.
                 Some companies will have Web sites with initials that stand
             for the name such as www.abc.com standing for “American
             Business Center.” Instead of guessing, though, I suggest that
             you save time and go to a major search engine like Google
             (www.google.com) and enter the company name (in full) as your
             search term. This will bring you directly to a link you can click on
             to go to the company Web site.
                 Explore the site. Notice both the content and the “feel” of the
             site. Is it leaning toward a traditional type of design or toward a
             bold modern design? This alone may tell you a little bit about the
             personality of the company. What is the company message or
             mission? Does it have a slogan or catch phrase that reveals its phi-
             losophy? What products or services does it offer? How large is the
             company, and when was it founded? Who is the CEO or some of
             the other executive members?
                 Are there any names of women in those ranks? Is it very, or
             not at all, important to you that women be leaders of a company
             this size? Where does the company appear to be moving? Is it
             announcing any new product or service lines? What is the gen-
             eral feeling or attitude it seems to project regarding its cus-
             tomers? How about its employees?


                           Company Mission Statements
             Steven Beasley, one of the leading researchers and lecturers on
             competencies in the world, counsels job candidates to “align their
             competencies with the mission of the company” for the best interview-
             ing results.
                 Here’s an actual mission statement from a leading Internet
             company that clearly spells out some of the competencies it

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