Page 25 - Marky Stein - Get a Great Job When You Don't Have a Job-McGraw-Hill (2009)
P. 25

Get a Great Job When You Don’t Have a Job


             Did you find your own story in any of these questions? Well, if so,
             welcome! You’re in the right place. If not, maybe you’re reading
             this book for some other reason, and I’m glad you’re here. We’re
             about to go on a great adventure together.
                 This section, as I said, is not just a compilation of many dif-
             ferent kinds of résumés. It is written with you, your concerns, and
             your career and livelihood in mind. It’s not about the perfect
             model résumé. There is no such thing, and even career coun-
             selors still disagree about the best length, content, and format for
             a résumé. In fact, anyone who tells you that she’ll write the per-
             fect résumé for you or teach you how to write the perfect résumé
             is kidding herself.

                 • I can’t promise you a flawless résumé. What I can
                    promise is that you will start getting interviews.


                   What Can You Expect from This Section?
             In the second chapter, “What Do Employers Really Want?” you’re
             going to learn secrets about what really motivates employers when
             they pick up your résumé. By “tuning in” to both their conscious
             and their unconscious desires, you’ll find out why it’s important
             for you to “hook” your reader instantly and get him to take a look
             at the rest of your résumé.
                 In Chapter 3, you’ll learn how to glue your employer to the
             page in less than seven seconds by using multiple hooks (words
             that emotionally attract employers).
                 I’ll give plenty of examples of power propositions that have
             worked for real people, from those at entry level to managers to
             executives, in a wide range of positions and industries. Then, in
             Chapter 4, I’ll walk you through the simple steps of drafting your
             own power proposition, something that is guaranteed to make you
             feel proud and unstoppable.
                 Your power proposition is going to be near the very top of
             your résumé (so that it will be the first thing seen by the reader).
             What about the rest of your résumé? It’s important, too. Once
             you have the reader “hooked,” you want to continue to rivet her
             attention on the rest of your skills, accomplishments, education,
             and work history.



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