Page 47 - Marky Stein - Get a Great Job When You Don't Have a Job-McGraw-Hill (2009)

Get a Great Job When You Don’t Have a Job

I’m sure that in reading the paragraphs in the last chapter, you
noticed that all of them are constructed in the same or a very sim-
ilar way. There is structure to a power proposition—a beginning,
a middle, and an end.

• That’s what makes a power proposition so easy to write.
Every sentence and every part has a specific purpose.

Parts of a Power Proposition
This section gives a power proposition that’s divided into nine
parts, with some of the information left blank. Before each blank
space, there is a number in parentheses.
We’re going to talk about what kind of data goes after each
number. Before you know it, you’re going to have a power
proposition of your own!
Writing your power proposition is just as easy as filling in the
three to nine blank spaces.

• A power proposition has three mandatory (“must have”)
statements and four optional sentences.

I’ll explain exactly how each part works so that you’ll know how
to fill in the blanks with tempting hooks that grab the reader in
the first seven seconds.

Model Power Proposition

You don’t need to write anything in the blank spaces now. After
you take a peek at this model, I’ll explain to you how to do it for
yourself.

First Sentence
Write your level/years of experience, job title, industry(ies), and
special skills.

Over (1) _________ years as a(n) (2) ___________ in the
(3) _____________ [optional] industry(ies), specializing in

34