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PRAISE FOR
GREAT COMMUNICATION
SECRETS OF
GREAT LEADERS
“Baldoni’s Great Communication Secrets of Great Leaders is a veritable
handbook of tips, secrets, and procedures for leading like the great ones.
Armed with this book, you can develop a strong leadership message,
deliver it powerfully, and keep it evergreen.”
—Nick Morgan, editor, Harvard Management
Communication Letter, and founder, Public Words
“Great Communication Secrets of Great Leaders describes how to plan
and deliver messages that get results. This remarkable book covers every-
thing that drives successful communication, from the basic concepts that
set the stage to the smallest details that make the biggest difference.
Drawing on the author’s years of experience as a practitioner and teacher
of executive communication, it stresses the importance of leaders plan-
ning their messages and sustaining them over time. By featuring examples
from a wide range of outstanding leadership communicators, Great Com-
munication Secrets of Great Leaders brings the lessons of leadership
communications to life in a clear and compelling way. For those who
want to make a difference in an organization or those helping others to do
so, I highly recommend this book.”
—Chuck Snearly, director, Stakeholder
Communications, Ford Motor Company
“WOW! Great Communication Secrets of Great Leaders is a wonderful
journey from Appomattox to Calcutta, from Britain’s finest hour to Amer-
ica’s darkest day. John Baldoni gives us 1000 practical and actionable
leadership lessons as he introduces us to dozens of famous and not-so-
famous leaders. As you travel you will learn how to develop, deliver, and
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