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102   THE BUSINESS CASE FOR GREEN BUILDINGS



                       about 10 inches. That 10 inches came out of every floor, times five floors, eliminating
                       4.2 feet of the total building height. The circumference of the building (1400 square
                       feet) times $76 per square foot for the cost of the skin resulted in a $446,000 sav-
                       ings. The first cost of the underfloor air system was not only reduced, but we spent
                       less on our mechanical systems than a traditional overhead air-distribution system. In
                       addition, the Signature Centre project is located in a zoning district with a height
                       restriction of 75 feet. The height savings afforded by the UFAD (underfloor air deliv-
                       ery) design allowed us to add an extra floor to the building which provides internal
                       and external benefits to all interests.

                      PLATINUM PROJECT PROFILE

                      The Armory/Portland Center Stage, Portland, Oregon
                      Occupied by the Portland Center Stage Theater Company, the Bob and Diana
                      Gerding  Theater at the Armory is listed on the National Register of Historic
                      Places. Originally built in 1889 for the Oregon National Guard, the building’s
                      55,000-square-feet, $36 million renovation was completed in September 2006.
                      Chilled beams are the primary cooling system (chilled water comes from a nearby
                      district cooling plant), and high-efficiency gas-fired condensing boilers provide
                      the building’s heating needs.  The passive chilling and air-circulation features
                      reduce the mechanical system energy use by 40 percent. Rainwater harvesting, no
                      onsite irrigation, dual-flush toilets, and low-flow fixtures have reduced potable
                      water demand by 88 percent. Due to the building’s historic façade and existing
                      orientation, neither passive solar design approaches nor photovoltaics were
                      energy-saving options.*



                     Benefits That Build a Business Case



                     The business case for green development is based on a framework of benefits: eco-
                     nomic, financial, productivity, risk management, public relations and marketing, and
                            †
                     funding. Many people also describe these benefits in terms of the “Triple Bottom
                     Line,” with such names as “People, Planet, and Profits.” The key issue here is that the
                     benefits will vary by type of ownership, type of use, level of investment and similar
                     drivers. It’s very important, in my view, for building team members to become as artic-
                     ulate about the benefit side of the green building equation as they are about the cost




                     *Cascadia Region Green Building Council [online], http://casestudies.cascadiagbc.org/overview.cfm?
                     ProjectID=833, accessed April 2008.
                     † U.S. Green Building Council, Making the Business Case for High-Performance Green Buildings (Washington,
                     D.C.: U.S. Green Building Council, 2002), available at: www.usgbc.org/resources/usbgc_brochures.asp[0],
                     accessed March 6, 2007. See also Environmental Building News, 14, no. 4 (April 2005), available at: www.build-
                     inggreen.com, accessed March 6, 2007.
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