Page 189 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

174 grow from within

to mobilize, and the risk of loss will be higher. To address this
challenge, we suggest that you

• Engage in complete business system design up front, to
help anticipate where the transition and scaling problems
are likely to occur.
• Explicitly address business unit disincentives. (One of the
more effective methods, when possible, is to simply create
a new business unit to house the new opportunity.)
• Hire and support forward-thinking “business builder”
managers who are skilled at navigating the turbulence of
transition and scaling.
• Build competencies in experimentation during the scaling
phase.