Page 78 - Hard Goals

Animated 69

As a result (and with a lot of elbow grease on Baxter’s part),
the quote on No. 70 in Starbucks’ “The Way I See It” series cups
belongs to Scudamore and 1-800-Got-Junk. It reads, “It’s diffi -
cult for people to get rid of junk. They get attached to things and
let them defi ne who they are. If there’s one thing I’ve learned in
this business, it’s that you are what you can’t let go of.” Baxter
couldn’t let go of her vision. It became an integral part of her
being, and so she was able to successfully rethink what was pos-
sible. By the way, the whole cup thing translated into about 10
million cups that came into the hands of Starbucks customers
all across North America. Not too shabby a vision to attain.
So, how do you animate your HARD Goals? The answer
is, start simply, with a picture. I don’t care if you can’t draw (I
certainly can’t). Together we’re going to create a fully animated
vision of your goal that lives in your mind. A vision that’s so
crystal clear you’ll swear you already achieved your goal.
Here’s how it works: If your goal is to lose weight, envision
how your body will look, feel, and move at your goal weight.
For instance, what will it be like to close the button on your
jeans and still have room in your waistband to spare? Do you
envision a silent moment of pride, or do you see yourself run-
ning out into the living room to exuberantly show anyone who
is home? If your goal is to quit smoking, you might visualize
yourself energetically playing with your kids. Maybe you’re
mountain biking as a family in the Rockies or even riding the
waves in Malibu. You’re all together, laughing, wet, a bit chilly
but who cares, and best of all, you can breathe and keep up just
fi ne. Or your animated goal might be more solitary: just you,
sitting in the morning sun enjoying a cup of coffee without a
cigarette. How incredible does that vision make you feel?
You might create a clear mental picture of yourself secretly
jumping for joy like a lunatic in the stairwell at work after