Page 32 - Historical Dictionary of Political Communication in the United States
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          CHRISTIAN
                    director
                           of
          he  became  COALITION  the  Mass  Communication  Research  Center.  In  1981, he
          returned  to  Stanford  University  to  become  director  of  the  Institute  for  Com-
           munications  Research,  where he  is  today.
             Chaffee  has  served  as  a  public  opinion  analyst  for  political  candidates  (in-
           cluding  polling  for  the  Democratic  Party  campaign  from  1966 to  1984)  and  as
           a  communication  consultant  to  other  groups.  He  has  written  many  books,  in-
           cluding  Political  Communications:  Issues  and  Strategies for  Research,  which
           deals  with  the role  of  the  mass  media  in  the political  communications  process.
           Perhaps  his  major  research  contribution  was  the  development  with  Wisconsin
           colleague Jack McLeod  of the theory  of co-orientation. (See also Co-orientation;
           Family  Communication  Patterns.)
           SOURCES:  Contemporary  Authors,  Vol.  106,  1982;  Who's Who in America,  1997-
           1998.
                                                       Jacqueline  Nash  Gifford


           CHICAGO   TRIBUNE.  The  Tribune has  proclaimed  itself  the world's  greatest
           newspaper  (hence  the  call  letters  WGN  of  the  radio  and  television  station  it
           owns).  It  has  generally  been  considered  one  of  the  leading  newspapers  in  the
           United  States,  but  its  political  heritage  has  been  a  handicap.  The  paper  was
           started  in  1847  and  came  under  the  control  of  Joseph  Medill  in  1855.  Medill
           was  one  of  the  leaders  in  the founding  of  the Republican  Party  and was  instru-
           mental  in getting  Abraham  Lincoln  nominated  in  1860. He remained  in  control
           of the paper until  1899, except for two years when he was the Republican mayor
           of  Chicago.
             In  1910, Robert  R.  McCormick  and Joseph  Patterson,  cousins,  assumed  con-
           trol of the Tribune. Patterson went to New York to start the Daily News in  1919,
           and McCormick  was in control  of the  Tribune for the next  36 years. Medill had
           made the Tribune Republican  and increasingly  conservative. McCormick accen-
           tuated  that  and  made  the  Tribune  isolationist  as  well.  Furthermore,  as  many
           studies  demonstrated,  the  Republican  bias  was  all  too  evident  in  the  news  col-
          umns  of  the  Tribune.
             The Tribune stayed that way for  more than a decade after McCormick's death
          but  changed under the leadership  of  Clayton  Kirkpatrick,  who became editor in
           1969. Editorializing in news columns was curbed, and the strident editorial voice
           was  restrained.  The  result  has  been  a  newfound  respect  from  both  readers  and
           the  newspaper  industry.
           SOURCES:  Michael  Emery,  America's Leading Daily Newspapers,  1983;  Kenneth
           Stewart  and John Tebbel, Makers of Modern Journalism,  1952.
                                                          Guido H.  Stempel HI

           CHRISTIAN  COALITION was founded  in  1989 as a group  of private citizens
           organized  to  support politicians  and political  issues that reflect  and protect con-
           servative  Christian  values  in  America.  Although  it  started  as  a  grassroots  or-
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