Page 188 - How Cloud Computing Is Transforming Business and Why You Cant Afford to Be Left Behind
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MANA GEMENT STRATEGIES F O R THE CL OUD R EV OL UTION



                 information on the complaint into the exchange, or the cus-
                 tomer service rep might cite the results from customers who
                 have had a similar problem and apply automated diagnostics
                 to the product, with more back and forth over the specifics of
                 the customer’s environment. Maybe the problem is resolved;
                 maybe the customer merely gets a sense that someone is pay-

                 ing attention and it will be resolved soon.




                 The Cloud Economy


                 The future economy will knit together information services
                 and goods by integrating previously separate functions. In such

                 an economy, being stingy with computer cycles will equate less
                 to the wise use of resources and more to missed opportunities.
                 Every now and then, some unexpected bonus springing from
                 the consistent use of the cloud will offset by many times the
                 occasional excess use of it.
                     In short, the cloud revolution doesn’t lead to excess and
                 waste in Internet server usage, as critics might suppose. On
                 the contrary, it leads straight to the cloud economy, where
                 information rolls up a value chain until it can be combined

                 into new goods and services that seemed impossible a short
                 while ago. Instead of the cloud economy, this might be char-
                 acterized as the post-dot-com phase of the Internet economy,
                 where the formerly mesmerizing goal of traffic for traffic’s
                 sake has been replaced by real, integrated business function.
                     Whatever you call it, the economy is clearly moving toward
                 information-based services, delivered inexpensively and rolled



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