Page 202 - How Cloud Computing Is Transforming Business and Why You Cant Afford to Be Left Behind

MANA GEMENT STRATEGIES F O R THE CL OUD R EV OL UTION

the issues at hand, criticism is fair comment until the group
decides otherwise. It would collectively note any tendency by
certain team members to get too competitive with a fellow
team member; in fact, it was ready to reprimand such con-
duct. But there was little of that. The team had selected itself
based on respect for the core leadership. Some of the com-

mentaries and exchanges got a little rough, but it was simply
understood: you will contribute your best opinions and de-
fend them or be replaced by someone who will.
Additional virtual servers hosted product data, a recruit-
ing site where team members talked about previous projects
they’d worked on and people they’d worked with, including
those at other companies. They frankly discussed possible

additional members and recruited targeted employees. On
the wiki, the discussion turned to what team members wished
they knew but didn’t. A marketer attempted to design clever
questions and insert them into customer forums, but they
drew little response. Then the team leader adopted a contro-
versial stance on where the product ought to go and customer
comment flooded in, some of it bitingly critical: “Even if you
could build such a thing, what makes you think your techni-
cal support could understand it?” However, a surprising

amount of the comment was positive.
It had been only two weeks, but all the working facilities
had been set up, a rudimentary product design drawn, and a
direction achieved. A prototype was being attempted in the
lab. Meanwhile, comments were flying back and forth on
why relying so much on new components and subassemblies

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