Page 226 - How Cloud Computing Is Transforming Business and Why You Cant Afford to Be Left Behind

MANA GEMENT STRATEGIES F O R THE CL OUD R EV OL UTION

who its customers are, where their interests lie, and what it
might do next to meet their anticipated needs. Design teams
with no customers on them will become a thing of the past.
This, then, is the cloud revolution: a tenfold gain in econ-
omies of scale, a similar multiplier of end users’ compute
power, and an increase in businesses’ ability to relate to cus-

tomers. It is also a potentially disruptive force that is about to
wash through many industry segments. Within the cloud plat-
form lies the ability for newcomers to create level playing
fields and ethical transaction exchanges where they will fight
for position among established players. Will cloud computing
lead to your company’s success—or something else? The an-
swer lies in the hands of those who understand this revolution,

seize the resource, and go to work with it.

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