Page 41 - How to Develop A SUPER-POWER MEMORY
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Link Method of Memory                                45
               own list of  objects and memorizing them in  the way that
               you have just learned.
                  I realize, of course, that we have  all been brought up to
               think logically, and here  I am, telling you to make illogical
               or  ridiculous pictures.  I know that with  some of you, this
               may  be a bit of a problem, at  first. You  may have a  little
               difficulty in making  those  ridiculous  pictures. However,
               after doing it  for  just  a little while,  the  first  picture that
               comes to mind will  be a ridiculous or  illogical one. Until
               that happens, here are four simple rules to help you.
                 1.  Picture your  items  out  of proportion. In  other  words,
               too  large. In  my sample associations for the above items, I
               used  the word,  "gigantic" quite often.  This was to make
               you get the items out of proportion.
                 2.  Picture your  items in  action whenever possible.  Unfor-
               tunately,  it  is  the violent  and embarrassing things that  we
               all remember;  much more so than the pleasant things. If
               you've ever been acutely embarrassed, or been  in an acci-
               dent, no matter how many years ago, you don't need  a
               trained  memory to  remember it vividly. You still squirm
               a bit whenever you think  of  that embarrassing  incident  that
               happened years  ago,  and  you probably can  still  describe  in
               detail the  facts  of  your accident.  So  get  violent action into
               your association whenever you can.
                 3.  Exaggerate  the  amount of  items. In  my sample  asso-
               ciation between  telephone and cigarette, I  told  you  that you
               might see millions of cigarettes flying out of  the mouth-
               piece, and hitting you  in  the  face. If you  saw  the  cigarettes
               lit and burning  your face, you'd have both  action and
               exaggeration in your picture.
                 4.  Substitute  your items.  This is the one that  I,  per-
               sonally, use most often.  It is  simply  picturing one item
               instead of another, i.e. Smoking a nail instead of a cigarette.
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