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180    Cha pte r  Ele v e n


                    forgotten. If an engineer completed ten projects, for example, and nine were very suc-
                    cessful, with one having some problems, he was often chastised for the failure and it was
                    seldom forgotten. Should another engineer complete maybe only three projects and all
                    three were successful, frequently he would be viewed as a superior engineer. It was the
                    “It only takes one ah-shit to cancel 100 attaboys” aspect of that culture. It was joked
                    about, at least behind closed doors. But in the end it caused engineers to hesitate before
                    taking even the slightest chances. Consequently, qualities like imagination, creativity,
                    and innovation were repressed. As you might expect, when these qualities became
                    repressed, other qualities would rise as being important. In this culture, company poli-
                    tics became a dominant quality that helped in salary increases and promotions.
                       These qualities—dress, training, and development—are all important cultural
                    aspects. They need to be understood and managed just as costs, profits, and customer
                    satisfaction are understood and managed.

                    How Are the Cultural Rules Set?
                    Cultures are created and sustained by way of two major factors: the history of the group,
                    and the actions of the few top people. These few top people are the ones who set the
                    cultural rules. Whether the rules are stated or silent, they are made and enforced by the
                                                 top few people. Most cultural rules are not stated,
                                                 and when we are unaware of them, this makes them
                     “In studying the history    potentially very dangerous.
                     of the human mind, one is
                                                 The Most Common Rules: The Silent Rules
                     impressed again and again
                     by the fact that the growth of   This seemingly odd aspect of cultures, the silent
                                                 rules, creates a major cultural problem. It is often the
                     the mind is the widening of
                                                 reason why those within the culture, especially the
                     the range of consciousness,
                                                 rule-makers, simply do not see what is happening
                     and that each step forward
                                                 within their own culture. For example, in the culture
                     has been a most painful and
                                                 of my early engineering job, it was not unusual for
                     laborious achievement.…Ask   some high-level manager to comment and even criti-
                     those who have tried to intro-  cize the organization for being so “close to the
                                    ”
                     duce a new idea!            vest”—for not being willing to step out and be inno-
                                        Carl Jung  vative. He might say something like, “Why is it that
                                                 the new ideas always come from our competition?”
                    Or maybe, “Where is the rugged individualism we Americans are so proud of?” In fact,
                    he might say this just minutes after having reprimanded someone for some mistake
                    that was made. Once you become aware of what is happening within your culture,
                    some of these comments are almost laughable—that is, if they were not so tragic.
                       The silent rules would not be so damaging, except (more often than not) we are not
                    consciously aware of them. And if we are not conscious of them, they control us; we do
                    not control them. This is not only dangerous, it leads us into all kinds of aberrations.

                    Healthy Cultures
                    For a business culture to be “healthy,” it must have two basic qualities. It must be strong
                    and it must be a culture that is appropriate for the business.
                       To be strong, a culture must have two characteristics.
                        •  Its thoughts, beliefs, and actions must be widely accepted, acknowledged, and
                           practiced across all levels and functions of the group.
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