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Lean Manufacturing and the Toyota Pr oduction System      35


                    right way, he could use it as a way to get reelected and promote Lean in government
                    along the way. Waste reduction is so sorely needed in the U.S. government. Quite
                    frankly, it is a Lean opportunity well past its time. The key will be how to apply it and
                    by whom?
                    The Health Care Industry
                    Some possibilities in using Lean tools exist for health care companies, but not as many
                    as I would like to see. In the small doctor’s office, with one or two doctors and a small
                    staff, Lean should work fairly well. These offices are usually customer sensitive, inter-
                    ested in making money, and focused on the long haul.
                       However, in the hospital, serious issues are present that prevent Lean applications.
                    The first problem is… “Exactly who is the customer?” The hospital will tell you it is the
                    patient. But that is only partially true—and is more untrue than not. So why is the
                    patient not really the customer? Well, think of what makes a customer a customer. Gen-
                    erally, to be a customer you:
                        •  Are courted or otherwise sought out by the provider
                        •  Use whatever they are selling
                        •  Pay for it
                        •  Can complain about a problem and get action
                       Well, in the hospital situation, seldom do I hear about someone shopping around
                    like you would for a present or a new car. If the typical patient needs an MRI or knee
                    surgery, it is rare that they shop about to find a low-cost provider. Rather, most people
                    just go where their doctor sends them, unless their insurance will not pay for that
                    location, then they instead go where their insurance will cover the cost. So guess who
                    the hospital’s customer is by this measure? Here, they are courting the doctors and
                    insurance companies, so by this measuring stick, you are not the customer. You use the
                    service, but who pays for it? Well, here comes the insurance company. Guess who
                    qualifies as the customer in that instance? In fact, I have never been to a health care
                    facility where they didn’t first check my insurance before they checked me—emergency
                    room service included. So, just who is the customer by this measure? Well, I guess you
                    see my point. The large providers are mostly disconnected from the patient as being the
                    customer. If they claim the patient is the customer, they are confused, at the very least.
                    Hence, there is little hope here to apply Lean as a business philosophy until some
                    dramatic changes occur.


                    But Lean Can Apply ….. Just Less Broadly
                    In the cases just listed, the primary driving forces of the business are so distant from the
                    driving forces behind Lean that I cannot envision Lean principles becoming the guiding
                    philosophy of the business or entity.
                       However, do not lose hope. In every case I have mentioned here, there are a series of
                    processes, within the business, where Lean process tools still have some limited applica-
                    tion. In many processes internal to these entities, the customer is much better defined
                    and quality characteristics can be determined, measured, managed, and improved.
                       For example, we see the best as well as the worst applications of Lean principles in
                    professional sports. While the removal of waste is not important in most sports, watch
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