Page 121 - How to write effective business English your guide to excellent professional communication by Fiona Talbot
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110    How to Write Effective Business English

               In order to use commas correctly, it helps to know that a comma
             signifies a brief pause. Very often, people wrongly use a comma to
             do the work of a full stop (period). For example:
               I examined the computer, it had obviously been damaged.

             As there are two complete statements here, not just a pause, we
             could try a full stop: ‘I examined the computer. It had obviously
             been damaged.’ However, this sounds rather stilted and a native
             English writer is likely to use a conjunction to add fluidity. For
             example: ‘I examined the computer and found it had obviously
             been damaged.’
               A comma is also used to link lists of items, groups of words,
             adjectives, actions and adverbs. For example:

               She listed, there and then, the things she would need for
               her presentation: a laptop, a projector, screen, flipchart and
               marker pens.

             Apostrophes show where one or more letters have been left out of
             a word. For example:
               I’m = contraction of ‘I am’;
               It’s = contraction of ‘it is’ or ‘it has’;

               You’ll = contraction of ‘you will’.
             Apostrophes can also show possession or ownership. For example:

               The student’s rights = the rights of one student;
               The students’ rights = the rights of students.

             The general rule is:
               apostrophe before the s (’s ) = singular possession;

               apostrophe after the s (s’) = plural possession.
             Unfortunately, English always has some irregular forms, such as:

               men = plural of man; but the possessive is men’s;
               children = plural of child; but the possessive is children’s;
               its = possessive of it – yet takes no apostrophe at all!
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