Page 67 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

56 How to Write Effective Business English

Disruption of convention. Disruption of rules. Disruption of received
wisdom. Disruption of ‘we’ve always done it this way’.

#ThoughtLeadership #Inspire
They then provide a link to a much fuller and perennially valuable
‘years-old article’ by David Ogilvy, on the importance of stimulating
creativity and innovation, through information and reflection.

The important thing is that all your posts work towards a com-
mon goal. Are you going to post similar material across the
platforms you use? Whatever you do, the messages need to
harmonize.

Activity: It’s not just the big players who can seize an opportunity
to link new posts to the history of success their company has
built. Can you rejig a good past post of yours, to make it relevant
today?
Are there tips you can share, even re-share? The principles of
great communication work across channels, even across time.

Further writing tips for key channels

such as Facebook, Twitter

and LinkedIn

Facebook

Facebook is currently the world’s largest social networking site and
so offers enormous potential for going viral. You may consider this a
strong case for using global rather than local English (see Chapter 6).
When writing a company Facebook page, create relationships with
users. Show you are there to do business with them. Be interesting;