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                                                                     Chapter 3: Building Confidence and Testing Models
                                                    The general formula for a confidence interval is the following:
                                                        Confidence interval = Sample statistic ± Margin of error
                                                    The confidence interval has a certain level of precision (measured by the
                                                    margin of error). Precision calculates how close you expect your results
                                                    to be to the truth.
                                                    For example, you want to know the average amount of time a student at Ohio
                                                    State University spends listening to music per day, using an MP3 player. The
                                                    average time for the entire population of OSU students that are MP3-player
                                                    users is the parameter you’re looking for. Certain that you can’t ask every
                                                    student who uses an MP3 player at OSU this question, you take a random
                                                    sample of students and find the average from there.
                                                    Suppose the average time a student uses an MP3 player per day to listen to
                                                    music based on a random sample of 1,000 OSU students is 2.5 hours, and the
                                                    standard deviation is 0.5 hours. Is it right to say that the population of all  51
                                                    OSU-student MP3-player owners use their players an average of 2.5 hours
                                                    per day for music listening? No. You hope and may assume that the average
                                                    for the whole population is close to 2.5, but it probably isn’t exact. After all,
                                                    you’re only sampling a tiny fraction of the 60,000 member population of all
                                                    OSU students. The fact is that sample results vary from sample to sample.
                                                    What’s the solution to this problem? The solution is to not only report the
                                                    average from your sample, but along with it, report some measure of how
                                                    much you expect that sample average to vary from one sample to the next,
                                                    with a certain level of confidence. You want to cover your bases, so to speak
                                                    (at least most of the time). The number that you use to represent this level of
                                                    precision in your results is called the margin of error. You take your sample
                                                    average and add and subtract the margin of error (to get that plus-or-minus
                                                    factor going), which gives you a confidence interval for the average time all
                                                    OSU students use their MP3 players.
                                                    Finding the confidence interval
                                                    for a population mean
                                                    The sample statistic part of the confidence-interval formula is fairly straight-
                                                    forward. If you want to estimate the population mean, you use the sample
                                                    mean. If you want to estimate the population proportion, use the sample
                                                    proportion. If you want to find the difference of two population means,
                                                    take two samples, find their sample means, and subtract them.
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