Page 265 - Introduction to Electronic Commerce and Social Commerce

250 8 Social Enterprise and Other Social Commerce Topics

Essentials of Social Collaboration details at Morgan 2012). Collaboration in social networking is
done both internally, among employees from different units
Collaboration in business can be defined as people working working in virtual teams, and externally, when working with
with other people toward a common outcome or goal. For suppliers, customers, and other business partners. For exam-
many images of social collaboration, search Google for: ple, collaboration occurs in forums and other types of groups
“Images of social collaboration.” and by using wikis and blogs. For the benefits of social col-
Social collaboration refers to people’s collaboration within laboration, see Buckley (2015). For the use of Collaboration
and between communities enabled by social media tools 2.0 in the enterprise, see Turban et al. (2016).
and platforms. The processes help people interact and share Social collaboration has several dimensions as illustrated
information to achieve a common goal. It is also known as in Figure 8.2.
Collaboration 2.0. Collaboration 2.0 is recognized as a major Some believe that in the future, people will use mostly
element in social enterprise that can provide considerable ben- Web 2.0 tools, rather than e-mail, for collaboration. For a
efits (e.g., see examples in IBM Software Group 2011). For discussion, see thefutureorganization.com.
implementation of social collaboration, see Carr (2013). For a A large number of Web 2.0 tools are used to support social
comprehensive report including benefits and lessons learned, collaboration. The support is given to idea sharing, communi-
see Avanade (2013). cation, working together on the same documents, and more.
The Web 2.0 tools range from wikis to virtual worlds. For the
Social Collaboration (Collaboration 2.0) success story of Walgreens, see rightpoint.com/case-studies/
Walgreens. Dunay (2014) describes in a webinar how to use
Collaboration drives business value up by enabling people to enterprise social networks for internal collaboration.
work together more efficiently. Wikis and other social software The development of tools, philosophies, and procedures
tools can be used effectively by all types and sizes of enter- of social media support for collaboration allows employees
prises for a wide range of tasks and activities. Collaboration and managers to engage much more fully in the collabora-
helps with solving business problems and uncovering new tion process. Furthermore, social collaboration has improved
opportunities, especially with the help of social media tools (see the organizational culture.

Figure 8.2 The various
dimensions of social
collaboration
Wiki
Collaboration Platform Sharing
portals
Social
Twitter search

Use of Crowdsourcing
mobile
devices
Social
Collaboration
Public Social
social software
networks

Expert
Private
social discovery
networks
Communication
Partners model
discovery Social
customers