Page 366 - Introduction to Electronic Commerce and Social Commerce
P. 366

11.7  Digital and Virtual Currencies                                                            353

             4.  Start using the reader and application. For each transac-  us not only to pay friends but also merchants for lower priced
              tion, the amount and description of the product or service  products and services. The closing case at the end of this
              is input, then the card is swiped. The app transmits the  chapter discusses in detail Kenya’s M-Pesa system, which is
              information to Square’s proprietary card service (via the  an exceptional success story of how a mobile P2P system
              Internet) for approval. Once approved, the customer signs  provides benefits of these sorts and much more.
              with  their  finger.  The  receipt  is  then  delivered  by  text
              message or e-mail to the customer. If the reader happens
              to fail, the information can be put into the application   SECTION 11.6  REVIEW QUESTIONS
              manually.
                                                                1.  What are the four types of mobile payment?
              Square has a simple pricing policy. The reader is free and   2.  Who are the key players in a mobile payment system?
           so is setup.  There is a 2.75% fee “per swipe for  Visa,   3.  What is mobile wallet? Devised-based wallet? Cloud-
           MasterCard, Discover, and American Express.”         based wallet? Wearable wallet?
              The Square Magstripe Reader is used by major vendors   4.  Describe closed-loop payment systems? What is a good
           such as AT&T, Walgreens, FedEx Office, Walmart, Starbucks,   example of this type of system?
           and Whole Foods. For example, Starbucks use the Square   5.  What is a mobile POS? Who is the leading provider of
           mobile POS in-store as well as allowing customers to pay   these systems?
           with Square  Wallet. Likewise,  Whole Foods has Square   6.  What is a person-to-person payment?
           checkout stands at the food venues (e.g., sandwich counters,
           juice and coffee bars, and beer and wine bars), see media.
           wholefoodsmarket.com/news/square-and-whole-foods-  11.7   DIGITAL AND VIRTUAL CURRENCIES
           market-partner-to-create- faster-easier-payment-and-c.
              More recently, Square has added additional input devices  In some discussions the terms digital currency, virtual cur-
           including a combined contactless NFC and EMV chip card  rency, and e-money are often used interchangeably. In other
           reader and an iPad POS stand with a card reader (called  discussions, they are recognized as being different, although
           Square Stand).                                     there seems to be little consistency about which is which. In
              Square’s success has generated a raft of competitors  this discussion, the definitions that are used come from the
           including various offerings from the major POS players like  Financial Action Task Force (FATF 2014). This is an inter-
           Oracle Micros and NCR. PayPal has essentially cloned  government body with 35 member countries (including all
           Square’s hardware and application with a service called  the major players in EC) charged with examining and
           PayPal Here. Just like Square, they provide a dongle and  addressing anti-money laundering and countering the financ-
           EMV chip card reader along with a mobile wallet app. They  ing of terroism (AML/CFT) worldwide. They are one of the
           also have the same fee structure. For details, see  paypal.  few official bodies that has a critical stake in defining the
           com/webapps/mpp/credit-card-reader.                differences among the concepts so they can craft language to
                                                              be used by legal and regulatory bodies.
             Person-to-Person (P2P) Payments

           Financial transactions among individuals—friends, col-    Types of Digital Currencies
           leagues, family members, and the like—occur all the time.
           We lend money to a friend, we pay somebody back for lunch,  To understand the differences among these three concepts,
           we send or receive money from home, or we send money as  let’s start at the other end of the currency spectrum—fiat cur-
           a birthday present. Most of the time, these transactions  rency.  Fiat  currency  (aka  real  currency,  real  money,  or
           involve cash or check.                             national currency) is the “coin and paper money of a country
              Increasingly, these person-to-person (P2P) transactions  that is designated as legal tender; circulates; and is customarily
           are being handled by online payment systems using either a  used and accepted as the medium of exchange in the issuing
           computer, tablet, smart phone or even prepaid cards. Many  country.” Electronic money (abbreviated e-money) is a digital
           of the more popular P2P systems are actually provided by the  representation of fiat currency used for purposes of electronic
           major payment gateways (like PayPal) either as a component  transfer (e.g., the digital representation funds used to settle a
           of the larger payment system or as a separate application.  merchant account after an EC purchase is made). In contrast,
           These online P2P systems transcend distance and time, elim-  virtual currency is the “digital representation of value that
           inate the need carry cash and checks for smaller transactions  can be digitally traded and functions as (1) a medium of
           of this sort, and in some cases offer the “unbanked” and  exchange; and/or (2) a unit of account; and/or (3) a store of
           “underbanked” an entry into the larger financial. They enable  value, but does not have legal status in any jurisdiction.”
   361   362   363   364   365   366   367   368   369   370   371