Page 421 - Introduction to Electronic Commerce and Social Commerce

Team Assignments and Projects 409

records in a database or on networks or smart cards may 6. You want to set up an ethical blog. Using sites such as
allow people, some of whom are unauthorized, to view CyberJournalist.net: A Bloggers’ Code of Ethics at pcij.
another person’s private medical data. To protect privacy org/blog/bloggers-code-of-ethics, review the suggested
fully may cost too much money or may considerably slow guide to publishing a blog. Make a list of the top ten ethi-
down the speed of access to the records. What policies cal issues for blogging.
could healthcare administrators use to prevent unauthor- 7. Conduct a Google search for industry and trade organiza-
ized access? Discuss. tions involved in various computer privacy initiatives. One
8. The Communications Decency Act (CDA), which was of these groups is the World Wide Web Consortium (W3C).
intended to protect children and others from pornogra- Describe its Platform for Privacy Preferences Project
phy and other offensive material online, was approved (P3P) (w3.org/P3P). Prepare a table with ten initiatives
by the U.S. Congress but then was ruled unconstitutional and describe each briefly.
by lower courts. In 2015, it is still being debated. Discuss 8. Find the status of the latest copyright legislation. Try fair-
the implications of this Act. Also, check the Supreme use.stanford.edu and wipo.int/copyright/en. Is there
Court ruling. anything new regarding the international aspects of copy-
9. Debate the pros and cons of net neutrality. right legislation? Write a report.
10. Many sports-related leagues, including the NFL and UK 9. Enter scambuster.org and identify and list its anti-fraud
Football Association, restrict the players’ use of social and anti-scam activities.
networks. The NFL prohibits any use of social networks
90 min before and 90 min after games. Debate the issue.
11. Have two groups debate the issue of ownership of user- TEAM ASSIGNMENTS AND PROJECTS
generated content (the Facebook example). One group
should be for and one against. 1. Assignment for the Opening Case
12. Debate: Neutrality on the Internet is good for EC. Read the opening case and answer the following ques-
13. Debate: Should the exchange of songs between individu- tions:
als, without paying royalties, be allowed over the Internet? (a) What motivated Telstra to prepare the calculators?
14. Debate: Are privacy standards strict enough to protect (b) Why do the calculators include benefits to employ-
electronic health records? ees and to the community?
(c) Download the e-book at AIIA (2009), and examine
the list of benefits in all four cases. Which benefits
INTERNET EXERCISES are intangible?
(d) The case cites the use of NPV. Explain how it works
1. Enter salesforce.com/form/roi. Register and download in this case.
the free ROI kit. Summarize one case study. View two (e) Find the appendices cited in AIIA (2009) case, and
demos. Write a report. comment on the detailed examples.
2. One of the most global companies is Amazon.com. Find 2. Explore the business value of EC. Each member enters a
stories about its global strategies and activities (try forbes. different site (e.g., Nicholas G. Carr (nicholascarr.com),
com) and conduct a Google search. What are the most Baseline (baselinemag.com), Strassmann, Inc. (strass-
important lessons you learned? mann.com)). Prepare a presentation on issues, value, and
3. Visit business.com/starting-a-business/tech-toolkit- for- directions.
startups and find some of the EC opportunities available 3. The class will set up a webstore on Facebook. You can
to small businesses. Also visit the website of the Small use the application from ecwid.com or from bigcom-
Business Administration (SBA) office in your area. merce.com. Have several members place products there
Summarize recent EC-related topics for SMEs. while others shop. Write a report on your experience.
4. Conduct research on small businesses and their use of the 4. Each team needs to find the latest information on one global
Internet for EC. Visit sites such as microsoftbusinesshub. EC issue (e.g., cultural, administrative, geographic, eco-
com and uschamber.com. Also enter google.com or yahoo. nomic). In addition, check how leading retailers, such as
com and type “small businesses + electronic commerce.” Levi’s, serve different content to local audiences, both on
Use your findings to write a report on current small business their websites and on their Facebook pages. Each team
EC issues. prepares a report based on their findings.
5. Enter lwshare.languageweaver.com and locate its product 5. Compare the services provided by Yahoo!, Microsoft,
for language translation for multinational corporations. and Web.com to SMEs in the e-commerce area. Each
Write a report. team should take one company and give a presentation.