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From Resistance to Renewal  209

        agers in her new region who were regarded as “old pros” with great loyalty to
        the company. Both were within several years of retirement and had maintained
        a solid work record. Neither had applied for the regional position, being con-
        tent to finish their careers without the added pressure that comes with a more
        senior position. Everyone Linda spoke to in the corporate office said these two
        could be trusted as reliable sources of good ideas and valuable information.
           Linda spent many hours with each of these two district managers during
        her first few weeks on the job, gaining important insights into the strengths
        and problems of her region. Without their help, it would have taken several
        months to gather this information. Both enjoyed serving as sounding boards
        for her ideas. As Linda began formulating an overall approach to improve per-
        formance in the region, she asked for their help. They became loyal and valu-
        able resources for her, forming the nucleus of her leadership team.
           Linda designed an approach that would simultaneously reduce negative
        norms while increasing positive ones. The approach included the following:

         ■ Linda installed a goal-setting system for each sales district that began
            with a bottom-up approach. Each account rep identified sales targets, as
            did, in turn, each district manager. When these did not seem to meet a
            standard that Linda felt could be reached, she initiated a positive, win-
            win problem-solving approach to recalibrate the goal setting.
         ■ Within 10 weeks, Linda had individual, face-to-face meetings with every
            employee in her organization. She was careful to listen more than speak.
            When she did speak, she conveyed a message of optimism and involve-
            ment. Within a short period of time, Linda had gained an initial impres-
            sion of each person. She noted those who tended to complain but
            infrequently offered solutions or recommendations. They were usually
            part of her region’s problems. It was easy to see who was positive and who
            made recommendations that could help. Early on, she began to break
            down the feeling of helplessness that her employees felt. She went right
            after the dynamics that had paralyzed her region. She was seen as a per-
            son with high standards and a willingness to empower the organization
            by listening and responding to her people’s ideas. People felt energized.
         ■ Based on an employee suggestion made in Linda’s initial round of indi-
            vidual discussions, a “Regional Performer of the Month” club was
            begun. Linda asked five account reps and three division managers to
            develop objective criteria for selecting the monthly winners. From the
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