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Future Challenges for KM                                              445



               Bristol-Myers Squibb ’ s SMART-IDEA, for example, incorporates data repositories, data
               integration technologies, data visualization, and data mining tools, as well as having
               decision support functionalities. Finally, there are a growing number of doctoral theses
               that address KM themes.
                    Some sample KM research topics include:
                   •     What are the exact mechanisms by which knowledge and learning are institutional-
               ized and embedded in the corporate memory?
                   •     How can communities of practice support and enhance professional education?
                   •     When do stories work best and why? Is there a best practice for creating and telling
               stories?
                   •     What drives employees to share their knowledge with each other or hoard it? What
               can management do to increase knowledge sharing among employees?
                   •     How can blogs be used in KM research? What types of data can be collected and
               how can they be analyzed?
                   •     Evaluation of knowledge generation methods within companies, information
               sharing in multinational companies, reward structures, and commitment in global
               teams, cultural differences (cross cultural communication problems) within global
               teams, defi nitions of knowledge (e.g., cultural relativity of defi nitions, temporal insta-
               bility of defi nitions), effects of organizational identity on defi nition of core knowledge
               competences
                   •     Language (genre-specifi c analyses of stories, argumentation, conversation, computer-
               mediated) as used in organizations and practical applications or theoretical contri-
               butions of strategy development, language coherence, language contingency,
               organizational rhetoric, impression management, language and organizational
               identity
                   •     The gap between theory and implementation of knowledge management systems
               and principles
                   •     Do top-down knowledge management initiatives meet bottom-up organizational
               learning?
                   •     Business ethics as it relates to the use of IT; methods of effectively assessing ethical
               quality in business systems and processes
                   •     Evaluating and improving the facilitation of group workshops
                   •    The implementation of strategy (or change programs), and the adaptability of
               strategy to new pressures
                   •    Search engine use patterns. How do employees interact with intranet search engines?
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