Page 25 - Literacy in the New Media Age
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14 LITERACY IN THE NEW MEDIA AGE

            and its cultures in a particular way – mid-teenage, immigrant, ‘German’ with all
            its meanings in an only just post-war Australia – gave me a felt sense of what that
            difference is about. That is the source of my interests and of the line that I have
            followed in my academic work. The question I have asked for myself is, ‘what
            knowledge  do  we  need  to  produce  and  what  resources  do  we  need  to  make
            available, openly and explicitly, so that such issues can be handled productively
            by all?’ In time, there was for me the sharper version of that question: how could
            transparency lead to wider social change? Knowing, as experience, the effects of
            culture – feeling it in my body even now in the move, say, from one language to
            another, from one style of writing to another – has given my academic work its
            shape and purpose: trying to understand how we as humans come to be who we
            are  in  our  cultural  and  social  environments.  Of  course,  all  the  modes  of
            communication are implicated in this, not only those which our cultures treat as
            the major modes.
              My emphasis on work, throughout the book, is meant as more than a rhetorical
            flourish.  Intellectual  endeavour  is  work,  and  work  always  in  the  company  –  at
            times  close,  at  times  too  distant  –  of  others.  Much  of  what  is  in  this  book
            continues work in the past with David Aers, Bob Hodge and Tony Trew. I am
            sometimes told that I have moved from the interest of that earlier work, with its
            political edge and with its eye on social change. That is not how I see it. I also
            see  the  book  in  one  line  with  my  earlier  writing  on  questions  of  ‘literacy’  –
            though I thought of it then as ‘writing’. But I have learned some things along the
            way.  Over  recent  years  that  learning  has  been  first  and  foremost  in  constantly
            pleasurable work and conversation with Carey Jewitt. Theo Van Leeuwen and I
            have talked and worked for many years now on such things. Both will no doubt
            recognise  much  here  as  theirs;  all  I  can  say  is  ‘thank  you’.  The  term
            ‘affordances’ – as well as much else – I took from Jon Ogborn; it has become
            central in how I think about representation. I owe much to Mary Scott’s subtly
            theorised  writing  in  academic  literacy.  In  my  work  environment  I  have  been
            fortunate  in  colleagues  and  fellow  researchers  –  Bob  Cowen,  Anton  Franks,
            Lesley Lancaster, Di Mavers, Charmian Kenner, Paul Mercer, Kate Pahl, Euan
            Reid.  I  owe  to  them  more  than  just  the  pleasure  of  collegial  challenge.  More
            distantly now but always present, and over a long period, I have benefited from
            the  friendship  and  the  ideas  of  Bill  Cope  and  of  Mary  Kalantzis.  Much  that  is
            now  part  of  ‘my’  thinking  about  economic  environments  and  their  effects  I
            learned from Jim Gee. Jim Martin’s friendship and generous intellectual support
            for what at times seemed, even to me, wilder thoughts, often proved an essential
            prop.  In  1990  I  attended  a  lecture  given  by  David  Barton  at  the  University  of
            Lancaster,  in  which  he  outlined  his  ideas  and  those  of  others  working  ‘in’
            literacy  at  Lancaster  –  Romy  Clark,  Mary  Hamilton,  Roz  Ivanic  –  in  which
            literacy  practices,  a  term  not  then  in  my  repertoire,  are  tracked  in  the  micro-
            histories of everyday lives. Strangely, given that ‘the social’ had been an overt
            concern in the work I had done before, it proved a most fruitful moment for me. I
            saw differently from then on. Now, by what is for me a delightful coincidence, I
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