Page 6 - Living Room Wars Rethinking Media Audiences for a Postmodern World

Contents

Acknowledgements vii

Introduction: media audiences, postmodernity and cultural contradiction 1

Part I Rethinking audiences

1 THE BATTLE BETWEEN TELEVISION AND ITS AUDIENCES 16

2 ON THE POLITICS OF EMPIRICAL AUDIENCE RESEARCH 29

3 NEW TECHNOLOGIES, AUDIENCE MEASUREMENT AND THE 45

TACTICS OF TELEVISION CONSUMPTION
4 ETHNOGRAPHY AND RADICAL CONTEXTUALISM IN AUDIENCE 56

STUDIES

Part II Gendered audiences

5 MELODRAMATIC IDENTIFICATIONS: TELEVISION FICTION AND 72

WOMEN’S FANTASY
6 FEMINIST DESIRE AND FEMALE PLEASURE: ON JANICE 83

RADWAY’S READING THE ROMANCE
7 GENDER AND/IN MEDIA CONSUMPTION 92

(with Joke Hermes)

Part III Audiences and global culture

8 CULTURAL STUDIES, MEDIA RECEPTION AND THE 112

TRANSNATIONAL MEDIA SYSTEM
9 GLOBAL MEDIA/LOCAL MEANING 126

10 IN THE REALM OF UNCERTAINTY: THE GLOBAL VILLAGE AND 136

CAPITALIST POSTMODERNITY