Page 173 -
P. 173

172 Part One  Organizations, Management, and the Networked Enterprise


                                   Copyright
                                   Copyright is a statutory grant that protects creators of intellectual property
                                   from having their work copied by others for any purpose during the life of
                                   the author plus an additional 70 years after the author’s death. For corpo-
                                   rate-owned works, copyright protection lasts for 95 years after their initial
                                   creation. Congress has extended copyright protection to books, periodicals,
                                   lectures,  dramas, musical compositions, maps, drawings, artwork of any kind,
                                   and motion pictures. The intent behind copyright laws has been to encourage
                                     creativity and authorship by ensuring that creative people receive the finan-
                                   cial and other benefits of their work. Most industrial nations have their own
                                     copyright laws, and there are several  international conventions and bilateral
                                   agreements through which nations coordinate and enforce their laws.
                                     In the mid-1960s, the Copyright Office began registering software programs,
                                   and in 1980, Congress passed the Computer Software Copyright Act, which
                                   clearly provides  protection for software program code and for copies of the
                                     original sold in commerce, and sets forth the rights of the purchaser to use the
                                   software while the creator retains legal title.
                                     Copyright protects against copying of entire programs or their parts. Damages
                                   and relief are readily obtained for infringement. The drawback to copyright
                                   protection is that the underlying ideas behind a work are not  protected, only
                                   their manifestation in a work. A competitor can use your  software, understand
                                   how it works, and build new software that follows the same concepts without
                                   infringing on a copyright.
                                     “Look and feel” copyright infringement lawsuits are precisely about the
                                     distinction between an idea and its expression. For instance, in the early
                                   1990s, Apple Computer sued Microsoft Corporation and Hewlett-Packard for
                                   infringement of the expression of Apple’s Macintosh interface, claiming that
                                   the defendants copied the expression of overlapping  windows. The defendants
                                     countered that the idea of overlapping windows can be expressed only in a
                                     single way and, therefore, was not protectable under the merger  doctrine of
                                     copyright law. When ideas and their expression merge, the expression cannot
                                   be copyrighted.
                                     In general, courts appear to be following the reasoning of a 1989 case—Brown
                                   Bag Software v. Symantec Corp—in which the court dissected the elements of
                                   software alleged to be infringing. The court found that similar concept,  function,
                                   general functional features (e.g., drop-down menus), and colors are not protect-
                                   able by copyright law (Brown Bag Software v. Symantec Corp., 1992).

                                   Patents
                                   A patent grants the owner an exclusive monopoly on the ideas behind an inven-
                                   tion for 20 years. The congressional intent behind patent law was to ensure
                                   that inventors of new machines, devices, or methods receive the full financial
                                   and other rewards of their labor and yet make widespread use of the invention
                                     possible by providing detailed diagrams for those wishing to use the idea under
                                   license from the patent’s owner. The granting of a patent is determined by the
                                   United States Patent and Trademark Office and relies on court rulings.
                                     The key concepts in patent law are originality, novelty, and invention. The
                                   Patent Office did not accept applications for software patents routinely until a
                                   1981 Supreme Court  decision that held that computer programs could be a part
                                   of a patentable process. Since that time, hundreds of patents have been granted
                                   and thousands await consideration.
                                     The strength of patent protection is that it grants a monopoly on the underly-
                                   ing concepts and ideas of software. The difficulty is passing stringent criteria of







   MIS_13_Ch_04_Global.indd   172                                                                             1/18/2013   10:27:41 AM
   168   169   170   171   172   173   174   175   176   177   178