Page 272 - Managing Change in Organizations

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Cycles of change
characteristics: awareness, capability and inclusion (each of which in turn comprises
many detailed ingredients, programme elements, etc).

Cycles of change

Figure 14.1 identifies the three characteristics of awareness, capability and inclu-
sion as necessary conditions for effective change. For change to be successful
those involved must understand the change, its objectives, their role and so on.
Understanding and credibility are vital. Only then will they feel confidence in the
likelihood of success and only then is there the prospect of energizing them to
act appropriately. Given that, they must have or be helped to acquire the neces-
sary capabilities to handle the new tasks and new work situations. As sketched
out in Chapter 13, people must feel that they can cope with the new situation.
Finally, they must feel included’ in the change process. To be successful those
involved need to feel that they value the new objectives (individual and/or cor-
porate) and that they both choose and feel able to choose.
Judson (1990) sketches an outline of five key issues, each of which can be related
to one of these three necessary conditions.

Awareness

1 How thoroughly does everyone affected understand the needs of customers,
objectives, strategy and timetable, resources required and new behaviour, tech-
niques, systems, etc.?

Awareness (energizing)
(I understand, I know)

Will (inclusion) Capability (empowering)
(I choose, I value, I will) (I can, I can cope)

Figure 14.1 Necessary conditions for effective change
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