Page 71 - Managing Change in Organizations
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Chapter 3 ■ The transformation perspective
Figure 3.5 Bottom-up change management
(a)
Value
Acquiring
resources
Customer-
Setting Value Value
direction CEO facing staff Customers
Acquiring
technology Value
capabilities
Leading change
(b) External
customers
External
customers
CEO
Figure 3.6 Depictions of organization: (a) horizontal management;
(b) cluster organization
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