Page 213 - Managing the Mobile Workforce

192 � mAnAgIng the moBIle workForCe

success and promotion. They protect employees. They look for em-
ployee opportunities to move ahead or into new areas. And they make
the employees’ goals and plans a high priority.
Third, caring managers Capacitize employees. That is, they see
the potential in people and help them grow and learn. They give help-
ful feedback, they encourage employees to grow, they believe in them,
and they teach and mentor employees.
Fourth, caring managers Connect with employees. Over time, they
develop relationships of trust, mutual respect, and an emotional con-
nection with each other.
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Virtually Passionate at Citrix Online
Citrix Online sells products such as GoToTraining and GoTo-
MyPC, and its niche is to provide “services to work from any-
where with anyone,” from small to midsized businesses. We
like Citrix’s goal: “We believe in creating products that we
ourselves want to use.” One of its most popular products,
GoToMeeting, is what we used for most of the interviews we
conducted for this book, and it worked like a charm.
Mike Mansbach oversees Citrix’s global sales and field
marketing, and since he joined the company in 2004 the
business has grown nearly 200 percent. Fittingly, the com-
pany’s products enable companies around the world to en-
gage their employees in telework, and Citrix has a mobile
workforce itself. “Built into the product set,” Mike told us,
“is the ability to work from anywhere as productively as if
you were sitting in a physical office.” Just because its prod-
ucts help mobile workforces around the world doesn’t mean
that leading its own mobile workforce has been easy for
Citrix. In fact, increasing the company’s own mobile work-
force has been a learning experience for the organization.
It has employees who work from home offices and on the