Page 235 - Marketing Management

212 PART 3 CONNECTING WITH CUSTOMERS

8
Chapter

In This Chapter, We

Will Address the
Following Questions

1. What are the different levels of
market segmentation?

2. In what ways can a company
divide a market into segments?

3. What are the requirements for
effective segmentation?

4. How should business markets
be segmented?

5. How should a company choose
the most attractive target
markets?

Club Med has gone upscale to target new
market segments.