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274 PART 4 BUILDING STRONG BRANDS
10
Chapter
In This Chapter, We Will Address the With distinctive packaging and a
Following Questions compelling product concept, Method has
carved out a unique spot in the previously
staid cleaning-products market.
1. How can a firm develop and establish an effective
positioning in the market?
2. How do marketers identify and analyze
competition?
3. How are brands successfully differentiated?
4. What are the differences in positioning and branding with a small
business?
