Page 3 - Marketing Management

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Library of Congress Cataloging-in-Publication Data
Kotler, Philip.
Marketing management/Philip Kotler, Kevin Lane Keller. — 14th ed.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-13-210292-6
1. Marketing—Management. I. Keller, Kevin Lane, 1956- II. Title.
HF5415.13.K64 2012
658.8—dc22 2010046655

10987654321
ISBN 13: 978-0-13-210292-6
ISBN 10: 0-13-210292-7