Page 154 - Never Fly Solo
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WALK THE FLIGHT LINE |  127
             But if you don’t nurture it, the snow will melt and you’ll have
             to start all over again. And believe me when I say it takes a
             lot more time and effort to start a relationship all over than
             to nurture what you already have.
                 A caveat here: be careful not to nurture out of personal
             need. When you truly serve, it’s always about the other per-
             son. If all you do is walk the flight line with people who are
             only going to get you business or help you in your career,
             you’re missing the concept. We all know of master networkers
             who are schmoozing all the time, “building relationships”
             only because it will get them business. They see a prospect
             with a big dollar sign on her forehead, and suddenly they’re
             best friends. But it’s phony caring, and sooner or later the
             “friend” gets recognized for what he is: a user.
                 Be the wingman who donates time and coaches peers and
             doesn’t expect anything. I truly believe that the profound
             blessings I have had as a professional leadership speaker and
             consultant are a direct result of the people I’ve helped. Not
             because they returned the favor, but because there are dozens
             of wingmen who have gone way above and beyond for me. I
             acknowledge those who have helped me, by doing the best job
             I can of staying in touch and letting them know I genuinely
             appreciate them for the impact they have had on my life. I
             refer them business when I can, send them gifts, and offer
             testimonials. How do  you acknowledge those who have
             helped you?
                 Zig Ziglar said, “If you give people what they want, you
             will automatically get what you want.”
                 Take care of the needs of your wingmen, be they your
             customers, coworkers, or family members, and they’ll be there
             for you. But don’t wait to build those relationships and walk
             the flight line until you really need them, because it just might
             be too late. Elizabeth Dole, former head of the Red Cross, put
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