Page 171 - Performance Leadership

160 • Part III Principles from the Values and Social Dimensions

successful projects. Within your organization find, for instance, a cer-
tain marketing initiative, process redesign effort, or IT project that had
great potential on paper, was implemented by the book, yet failed to
deliver. Look at the original business case, such as cost savings, revenue
enhancements, quality improvements, or time savings, and analyze why
the target audience didn’t accept the results and made the project fail.
Chances are the project violated the values of the organization.
Next, with the first new project in mind, evaluate the business case
with the positive and negative organizational values in mind. Can you
predict behaviors that will endanger your project, and can you take
measures to avoid that?